Toulouse in the ICCA 2024 ranking : a rapidly growing MICE destination
Toulouse has confirmed its strategic position on the international business tourism scene by entering the Top 3 French destinations in the 2024 ICCA (International Congress and Convention Association) ranking. This global recognition reflects the city’s growing appeal as a venue for international conferences and highlights the central role played by MEETT (Toulouse events) in this dynamic.
A remarkable rise in the ICCA rankings
The ICCA rankings, the global benchmark in the MICE (Meetings, Incentives, Conferences and Exhibitions) sector, assess cities each year according to their ability to host international events. In 2024, Toulouse stands out with significant progress:
- 3rd French destination, behind Paris and Lyon
- 46th in Europe, up 6 places
- 76th worldwide, up 8 places
These results reflect an effective regional strategy, driven by close collaboration between public, private, academic and economic stakeholders.
MEETT: a magnet for international event organisers
Inaugurated in 2020, MEETT – Toulouse Exhibition, Convention & Congress Centre – has rapidly established itself as a benchmark event complex in Europe. With its 100,000 m² of modular space – exhibition halls , convention & congress center, outdoor esplanades, restaurant, networking areas, plenary sessions, etc. – MEETT offers a modern, sustainable infrastructure perfectly adapted to the requirements of international congress organizers.
Its strategic location, close to Toulouse-Blagnac Airport, major transport routes and the tramway, makes it easy to welcome participants from all over the world. The MEETT embodies a new generation of event venues, combining technology, modularity and environmental responsibility.
Toulouse : a conference destination at the heart of innovation
Beyond its infrastructure, Toulouse attracts visitors with its scientific and industrial ecosystem. As the European capital of aeronautics and space, the city hosts numerous events related to research, innovation and cutting-edge technologies. It also benefits from a dynamic university network, a diverse range of hotels and a renowned quality of life, all of which enhance its appeal to conference attendees.
A collective ambition for international influence
Toulouse’s success in the ICCA ranking is the result of collective effort. Toulouse Events – manager of MEETT – works closely with local institutions, specialist agencies, professional associations and project leaders to promote the hosting of international conferences and showcase local expertise.
This dynamic is part of a broader ambition: to make Toulouse a must-visit MICE destination in Europe, capable of competing with the world’s largest cities
Are you an international event organiser ?
Toulouse events can assist you in designing and staging your conferences, trade shows and conventions at MEETT.
📩 Contact our team to discover our tailor-made solutions and make your event a success.