{"id":15641,"date":"2024-05-05T11:43:34","date_gmt":"2024-05-05T09:43:34","guid":{"rendered":"https:\/\/meett.hookipa.fr\/blog\/organising-a-conference-drawing-up-a-crisis-communication-plan\/"},"modified":"2024-05-05T11:43:34","modified_gmt":"2024-05-05T09:43:34","slug":"organising-a-conference-drawing-up-a-crisis-communication-plan","status":"publish","type":"post","link":"https:\/\/meett.fr\/en\/blog\/organising-a-conference-drawing-up-a-crisis-communication-plan\/","title":{"rendered":"Organising a conference, drawing up a crisis communication plan"},"content":{"rendered":"<p><a href=\"https:\/\/meett.fr\/en\/blog\/the-keys-to-organising-a-successful-conference\/\"><span style=\"font-weight: 400;\">The<\/span> <span style=\"font-weight: 400;\">success of a conferenc<\/span><span style=\"font-weight: 400;\">e<\/span><\/a> <span style=\"font-weight: 400;\">depends not only on meticulous planning, but also on the ability to anticipate and manage the unexpected.<\/span> <\/p>\n<p><span style=\"font-weight: 400;\">Putting in place a<\/span> <b> robust crisis communication plan <\/b> <span style=\"font-weight: 400;\"> is a crucial step in ensuring the event&#8217;s resilience in the face of any incidents. But it is also part of a<\/span> <b>professional, responsible approach<\/b> <span style=\"font-weight: 400;\">to the various audiences involved: delegates, speakers, teams and service providers. prestataires.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Conference: preparing for the unexpected<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The crisis communication plan goes far beyond traditional communication activities. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It must include an <\/span> <b>analysis of potential risks, specific measures to be taken in the event of an emergency, and clear procedures for internal and external communication.<\/b><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Why have a crisis communications plan for a conference?<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A crisis can have a major impact on your event, or even threaten its survival. And the financial stakes can be high in the event of compensation claims. Your brand&#8217;s image among your various audiences can be significantly damaged.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><a href=\"https:\/\/meett.fr\/en\/blog\/an-in-depth-review-to-optimise-your-conference\/\"><span style=\"font-weight: 400;\">Identify, analyse and assess potential risks<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">Identify possible scenarios such as <\/span> <b>technical breakdowns, security problems, last-minute programme changes, as well as weather hazards, social demonstrations, strikes, transport problems, accidents, health crises, etc.<\/b><span style=\"font-weight: 400;\">  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once again, planning for the worst and preparing for it is absolutely the right thing to do to ensure that your event runs smoothly.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Emergency communication at a conference: the emergency protocol to be deployed.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you have identified the main crisis situations you might face, create a<\/span> <b>summary document <\/b> <span style=\"font-weight: 400;\"> indicating <\/span> <b>3 alert levels: low, moderate and critical.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For each situation, indicate the response scheme <\/span> <b> in a grid<\/b><span style=\"font-weight: 400;\">: <\/span> <\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alert level, <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contact person, <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Decision-maker, <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Action protocol (who does what),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spreading the word , <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Budget to be committed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Targets to be avoided , <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Result to be achieved , <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Feedback and assessment.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Summarise all the <\/span> <b> useful contacts <\/b> <span style=\"font-weight: 400;\">in a list for distribution to the whole organisation: internal, service providers, partners, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Set up a <\/span> <b>crisis unit <\/b> <span style=\"font-weight: 400;\">that can meet in an emergency and has the authority to take decisions.<\/span><\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">Reduce internal threats.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are 2 types of crisis: those emanating from the external environment, and internal threats. With a bit of foresight, it&#8217;s easier to prevent the latter from happening, so you can concentrate on potential external crises.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Critical skills at the heart of a conference emergency communications plan<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A<\/span> <b>critical skill <\/b> <span style=\"font-weight: 400;\">is expertise held by a single person in the company.<\/span> <\/p>\n<p><span style=\"font-weight: 400;\">These skills can be technical, organisational or strategic. In the absence of such a manager, who is the decision-maker? What should we do if our audiovisual manager or IT manager is suddenly unable to attend? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take the time with your HR Manager to list the staff with <\/span> <b> critical skills involved in organising your conference<\/b> <span style=\"font-weight: 400;\">and, for each of them, identify the<\/span> <b>resources to be put in place<\/b> <span style=\"font-weight: 400;\">in the event of unforeseen absence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a variety of solutions, all of which can be combined and implemented as a preventive measure:<\/span> <b>a temporary solution, training, skills sharing, outsourcing.<\/b><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Intensify preventive safety measures and ongoing training for teams<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Train your teams <\/span> <b>in lifesaving techniques <\/b> <span style=\"font-weight: 400;\"> by organising specific training sessions and simulation exercises.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before opening, organise<\/span> <b>a site visit <\/b> <span style=\"font-weight: 400;\">and identify<\/span> <b> emergency exits and assembly points.<\/b> <\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Legal protection and insurance, essential tools for anticipating the crisis<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A visit from the <\/span> <b>safety committee <\/b><span style=\"font-weight: 400;\"> is an opportunity to go into certain subjects in greater depth and to enhance your crisis communication protocol. The forces of law and order and the police department are also valuable sources of information for adopting the right attitude when faced with certain difficulties: strikes, social demonstrations, threats, climatic events, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Talk to <\/span> <b> legal experts<\/b> <span style=\"font-weight: 400;\">to check that the protocols you are planning are in line with the law. This will help you <\/span><b>to identify and control the risks involved in speaking out. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Don&#8217;t forget to check the validity of your<\/span> <b> insurance policy <\/b> <span style=\"font-weight: 400;\">and what it covers, and keep it available at all times. When it comes to crises, responsiveness is a powerful asset!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Crisis communication at a conference<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You have identified and assessed the various risks, and devised measures to correct them. All that remains is to communicate effectively using the various tools at your disposal.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Spread the word and prioritise internal communication.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In a crisis, it is essential that a single, consistent story is heard. Prepare <\/span><b>clear, well-argued language. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Give your teams <\/span> <b>as much background information as possible,<\/b> <span style=\"font-weight: 400;\">without jeopardising the confidentiality of your conference organisation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is important that all <\/span> <b>employees have priority access<\/b> <span style=\"font-weight: 400;\">to information relating to the crisis in order to avoid spreading rumours and causing unnecessary stress. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">It is also crucial to enable them <\/span> <b>to answer the questions they may be faced with, by controlling the situation and its environment.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Use precise language,<\/span> <b>understandable <\/b> <span style=\"font-weight: 400;\">to all staff, to ensure that your message remains unambiguous and clear.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Use communication tools to suit the timing.<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Once you have defined your message, you can deploy an effective communications strategy using a range of channels to get it out in the best possible conditions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Slack messaging or equivalent:<\/b> <span style=\"font-weight: 400;\">internal mobilisation, explanation and language elements.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SMS<\/b><span style=\"font-weight: 400;\">: alert or emergency message to conference delegates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social networks:<\/b> <span style=\"font-weight: 400;\"> real-time communication with followers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Press relations<\/b><span style=\"font-weight: 400;\">: official statements, detailed explanations, education, wide distribution.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Website<\/b><span style=\"font-weight: 400;\">: alert message and real-time information to reassure all audiences.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Email<\/b><span style=\"font-weight: 400;\">: cold communication, explanation and feedback internally, with partners and externally.<\/span> <\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">The media: a powerful channel for crisis communication at a conference<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It&#8217;s not always useful to publicise a crisis. Some situations can be managed internally, without the delegates knowing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If this is not the case, the media are information relays that must be mobilised to defuse problems.<\/span> <b>Whether it&#8217;s a press release, a press briefing or conference,<\/b> <span style=\"font-weight: 400;\">it&#8217;s up to you to tailor the way you address the gravity of the situation.<\/span> <\/p>\n<p><b>Be factual and sincere.<\/b> <span style=\"font-weight: 400;\">Provide<\/span> <b>verified information<\/b> <span style=\"font-weight: 400;\">and make regular updates if necessary.<\/span> <\/p>\n<p><span style=\"font-weight: 400;\">The protocol put in place beforehand enables you to know who will be speaking in front of the media: communications manager, sales director, managing director, etc. Depending on the subject, several people may be involved and must be available. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A crisis communication plan is an evolving tool. It frees your mind to concentrate on<\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/meett.fr\/en\/blog\/conference-successfully-welcoming-and-managing-delegates\/\">welcoming your delegates <\/a><\/span><span style=\"font-weight: 400;\"> in the best possible conditions. Once your event is over, remember to enhance it with the comments made during the post-event debriefing.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The success of a conference depends not only on meticulous planning, but also on the ability to anticipate and manage the unexpected. Putting in place a robust crisis communication plan is a crucial step in ensuring the event&#8217;s resilience in the face of any incidents. But it is also part of a professional, responsible approach [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":15414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[84,85],"class_list":["post-15641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-conference","tag-crisis-communication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Organising a conference, drawing up a crisis communication plan<\/title>\n<meta name=\"description\" content=\"How to anticipate the unexpected and plan ahead for your conference.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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